The event industry sphere is rapidly reshaping that’s why being a part of the events industry nowadays, you should be flexible, dynamic and ready to meet the attendees’ needs and requirements. We have already written why you need a CRM for your event, but today we’ll look at the event organization from another angle.
2019 Eventbrite Pulse Survey, has found out that 65% of the questioned creators see reaching new attendees as one of the greatest challenges lately. The growing competition for attendees is admitted as the factor having the biggest impact on event sphere in 2019 by almost 40% of the respondents. So the growing competition increases the cost of a single customer gaining, making it much more difficult to involve him and retain. Since the attendees are those who pay the bills, driving them is the major concern of event creators.
Digital presence, digital marketing, and digital sales are nowadays the core components of business success. In case you deal with events, their arrangement and ticket distribution, you cannot anymore do without the digitalized experience in this sphere. Tickets are actually the lifeblood of any event and to make it live and successful, you should find the best way to sell tickets online.