April 16, 2024

5 Reasons to Use Artificial Intelligence in Website Development

In a recent article, we’ve mentioned that more and more users prefer searching for goods directly through the Amazon instead of googling. Large e-commerce companies are changing our attitude to online purchasing and, as a result, to website development. Successful e-commerce companies actively implement innovative technologies in their work — chatbots, voice search, and other AI solutions. Let’s discover benefits of Artificial Intelligence implementation for website development.

Learn more about business application of AI.

Experts expect the global AI market to grow by 37% every year until 2030. Business leaders report that AI automation has already increased productivity by over 40%. Voice assistants like Alexa and Siri become more popular, and 97% of mobile users take advantage of them. Chatbots are an appealing solution nowadays. Their ability to communicate like humans is driving widespread adoption of this AI technology across many industries.

Why Implement Artificial Intelligence in Website Development

1. Make Search Even Faster

Customers are eager to get information faster and in the easiest way. Voice search is already a popular searching option among youths, soon this technology will be more in demand. Whether it’s Siri, Cortana or new voice search solution, based on Deep Learning, virtual shopping assistants should take its advantages. Voice search option is an important part of e-commerce website development now.

2.Make Interaction Even Better

Chatbots made the communication process more natural. Based on Artificial Intelligence, they soon will learn how to recognize human emotions. More and more online buyers will find it easier to interact with a website via a Chatbot. This option will remove all communication barriers and make shopping process even more easy and pleasant.

By implementing AI, interaction via Chatbots will be similar to a conversation with a real shopping consultant, who sees a reaction to this or that good, its features, quality, and price. Proving this, over two-thirds of users appreciate the fast response times of chatbots. Businesses also benefit from the use of chatbots. IBM finds chatbots can cut service costs by 30%. If you want to stay in trend, consider implementing chatbot while developing a website, especially for e-commerce.

3. Indeed Relevant Customer Experience

Using AI solutions you can adapt your website better to the user’s needs. Real-time learning technology evaluates customers mood and understands their preferences. According to the information received, this technology allows to dynamically modify website per each customer, even including search through the website. In addition, there is a wide range of possibilities:

• Display on-the-fly goods recommendations;
• Alter prices at optimal times;
• Display personalized ads;
• Serve tailored video content to stimulate sales.

4. Personalized Store Experience

By making online purchases from home, customer can be in charge of a new web experience. With increasing number of online purchasing, user engagement will go to a completely new level. With AI solutions implementing, the online store experience becomes more and more personalized.

The goal now is not only to make navigation through the website intuitively clear but to provide the customer with perfect shopping environment. Where a person can easily get what he/she wants, when he/she wants it and feel like everything in the store were created particularly for this person.

5. Even more effective marketing

Machine learning, as a part of Artificial Intelligence and Big Data analysis, opens great opportunities for e-commerce marketers. Technologies allow doing marketing predictions, based on customer behaviour. For example:

• What kind of good customers will buy next;
• What types of products annoy customers;
• Preferred device and channel on getting to your website;
• Price threshold that is suitable for the user;
• When the customer is more likely to buy particular good etc.

Learn how AI is taught to be efficient in serving your business.

How Is AI Used In Web Development?

AI is changing the way we build and interact with websites. Here, we'll explore how AI in website development is used to create smarter, more engaging online experiences.

Writing Code

One of the most exciting uses of AI in website development is to write code. AI code assistants can understand human instructions and generate the code to build features and functionality. This can save developers time compared to writing all the code manually.

AI assistants are also getting better at reviewing existing code and detecting bugs or areas for improvement. Code that used to take hours to debug can be analyzed by AI in minutes.

Building User Interfaces

Modern websites and apps need clean, intuitive user interfaces that work perfectly across diverse devices. This design process has been labor-intensive. But now AI can analyze requirements and data to automatically generate UI designs and layouts. It can even test proposed designs with real users to optimize the experience.

Personalizing Content

Have you ever noticed how the websites you visit sometimes show you content or recommendations tailored just for you? That's AI at work! AI algorithms can analyze your interests, behaviors, and browsing history to serve up the most relevant content. For e-commerce sites, this AI-powered personalization can boost sales.

Chatbots and Virtual Assistants

Many websites and web apps now incorporate AI-powered chatbots or virtual assistants to help users. These assistants can understand natural language, answer common questions, and provide guidance. They can even handle basic tasks like scheduling appointments or processing payments. It enhances the user experience and reduces the need for human support staff.

Image and Video Analysis

Another application of AI in a website is computer vision. Computer vision AI can automatically analyze images and videos uploaded to websites. This allows for smart moderation to detect inappropriate content. It also enables features like automatic tagging, smart image search, and product recommendations based on visuals.

Automated Testing

Traditional software testing is a huge bottleneck in web development cycles. AI can help by automating large portions of website and app testing. It automatically tests websites and web applications. AI-powered systems can run through test cases, identify bugs and issues, and even suggest fixes. This helps catch problems earlier in the development cycle.

User Behavior Analysis

AI is extremely useful when it comes to analyzing user behavior. Algorithms can track how visitors navigate through pages and what content they engage with most. It also sees where they get stuck or drop off. This data can be used to optimize websites for better usability and conversions.

For example, an AI system could identify pages with high exit rates and suggest layout or content improvements. It may detect browsing patterns that show customer frustration and recommend ways to simplify the user journey. This kind of granular user behavior analysis is valuable but would be overwhelming for humans to do manually at scale.

Here are some popular questions and answers about AI in website development.

Have ideas for creating an IT-solution? Our company has 14-year-experience in delivering complex IT-projects for medium and large companies from U.S and E.U. Contact us and let’s make an innovative solution for your dream!