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Business Californian Way, or What We Can Learn from Silicon Valley Startups

Сalifornia Golden Gate

Silicon Valley is a fruitful soil for new businesses. Yet at the same time, it is one of the most competitive environments in the whole wide world. What makes some startups burst and flourish and the other sink into oblivion? And how the owners of other businesses can benefit from their experience? We have selected several takeaways from recent successful Californian startups and share them with you.

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Well, Sophie Is Clever — But What Use is This to Us?

robot Sophia

“Wow, she is certainly wittier than some of my acquaintances!” That was my thought when I first saw her on TV. AI robot Sophia, a creation of Hanson Robotics, really impresses at first sight. She jokes, she gives speeches, and recently she even announced that she wants a baby! Looks pretty nice, but... what kind of practical value might it have?

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VR: Lives Saved not in Pretense

Virtual reality

With all the joys the technological progress brings, the question sporadically arising is, “What is the point if so many people still don’t live to see their life autumn?”; What kind of joy from a new contraption can a person with cancer feel? Isn’t money spent on tech enhancements spent in vain? Yet, it’s not that bad with those popular high-tech ‘useless toys’ as you might think — even when it goes about such seemingly frolic device as VR goggles.

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How to Make the Most from Android in-App Purchase Function

In-app purchase

Making money on a mobile app may be quite profitable if organized properly. In the annual end-of-year-report, App Annie called 2017 a monumental year in the app economy with global app downloads reaching 175 billion and consumer expenditures mounting to $86 billion. Of course, the rate of individual success depends on one’s knowledge of how to squeeze to the max from a mobile product.

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Queens of IT: Top 8 Recent Breakthroughs

Women in IT

With International Women’s Day around the corner, it is to the point to dwell on the topic of women’s role in the modern IT world. The theme is especially alluring taking into account a constantly growing percentage of the representatives of the fair sex in this traditionally male-preoccupied realm. But what does it cost to get a foot in the door trying to push ahead a female business in a man’s world?

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Houseparty App: the Story of Success

House Party App

Few people know that the Houseparty startup is a result of another project’s fail since its developers have been hiding the name of a company behind it for a long time. But the top managers found a way to correct their previous mistakes and reincarnate the project. How did this party planner app succeed among numerous video messenger apps and teen video chats?

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Make Impact with Impact Mapping

impact mapping

Imagine the situation: for several months, all your team is hard at work developing a project. The product is cool, you release a trial version — and suddenly the client says that «it’s just not what he meant». Or, he is totally satisfied with the functional, you shake hands, and in a couple of months, you occasionally come across the comment in which your ex-client complains: he invested excessive amounts of money in cooperation with you, and now the product doesn’t bring him any slightest profit. Obviously, it damages the image of the company.

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