Silicon Valley is a fruitful soil for new businesses. Yet at the same time, it is one of the most competitive environments in the whole wide world. What makes some startups burst and flourish and the other sink into oblivion? And how the owners of other businesses can benefit from their experience? We have selected several takeaways from recent successful Californian startups and share them with you.

“Wow, she is certainly wittier than some of my acquaintances!” That was my thought when I first saw her on TV. AI robot Sophia, a creation of Hanson Robotics, really impresses at first sight. She jokes, she gives speeches, and recently she even announced that she wants a baby! Looks pretty nice, but... what kind of practical value might it have?

With all the joys the technological progress brings, the question sporadically arising is, “What is the point if so many people still don’t live to see their life autumn?”; What kind of joy from a new contraption can a person with cancer feel? Isn’t money spent on tech enhancements spent in vain? Yet, it’s not that bad with those popular high-tech ‘useless toys’ as you might think — even when it goes about such seemingly frolic device as VR goggles.

Probably, each person working in the sphere of information technology is supposed to develop their skills and learn something new. Stfalcon.com team is not an exсeption. Last weekend we were visiting the first in Ukraine conference on Kotlin — «Kotlin Night Kyiv»

Most freight operators today don’t need to be persuaded in the importance of technologies. At the same time, freight transportation still languishes on the way to automation. The reasons lie both in the complexity of the industry and the lack of digital awareness.

Making money on a mobile app may be quite profitable if organized properly. In the annual end-of-year-report, App Annie called 2017 a monumental year in the app economy with global app downloads reaching 175 billion and consumer expenditures mounting to $86 billion. Of course, the rate of individual success depends on one’s knowledge of how to squeeze to the max from a mobile product.

With International Women’s Day around the corner, it is to the point to dwell on the topic of women’s role in the modern IT world. The theme is especially alluring taking into account a constantly growing percentage of the representatives of the fair sex in this traditionally male-preoccupied realm. But what does it cost to get a foot in the door trying to push ahead a female business in a man’s world?

Few people know that the Houseparty startup is a result of another project’s fail since its developers have been hiding the name of a company behind it for a long time. But the top managers found a way to correct their previous mistakes and reincarnate the project. How did this party planner app succeed among numerous video messenger apps and teen video chats?

Imagine the situation: for several months, all your team is hard at work developing a project. The product is cool, you release a trial version — and suddenly the client says that «it’s just not what he meant». Or, he is totally satisfied with the functional, you shake hands, and in a couple of months, you occasionally come across the comment in which your ex-client complains: he invested excessive amounts of money in cooperation with you, and now the product doesn’t bring him any slightest profit. Obviously, it damages the image of the company.

In this article, we will cover iOS patterns. Some of them will be considered in details, another ones will be shortly described, and others won’t be included at all.