Software product discovery services

Validate your idea. Cut launch time.
Hit a product–market fit

We help logistics and transportation companies move from a product concept to a product plan in 4-6 weeks — with market research, wireframes, user stories, and a realistic technical roadmap

project life cycle

15 years

In logistics and transportation

99%

Project success rate

360+

Delivered projects

Trusted

By industry leaders like Ecolines and Nova Post

Problems We Solve

Recognize your challenge below?

The issues we see most often before clients opt for our software Product Discovery services

  • Unclear tech feasibility

    You have an idea, but don’t know what’s technically possible within your tech and budget

  • Missing user insights

    You’re making guesses about what users need instead of validating with real data

  • No clear scope feasibility

    Your team can’t agree on what the MVP should include and what can wait for later phases

  • No time or team feasibility

    Your in-house team is busy, or you lack the technical resources for the discovery stage

Our Solutions

Our discovery phase services to validate and de-risk your idea

During Discovery, we research your market, talk to your users, and work out technical details. You’ll know exactly what to build, how long it will take, and where the risks are

Case Studies

15+ years deep in the logistics field. Projects benefited from our software product discovery services

See how our Discovery process shaped products for industry leaders – from delivery giants with 20+ years on the market to non-profit aviation platforms

Featured client success story

Nova Post Improved Delivery Service UX With a Full Website Redesign

Nova Post

Value delivered

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    Checkout flow shortened for faster order completion

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    New account features made order tracking and offers more accessible

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    Multilingual, accessible UI opened the service to a wider audience

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    Product pages optimized to convert more visitors into buyers

Featured client success story

Airfield Helps Pilots Discover Hidden Airports With a Custom Web Platform

airfield

Value delivered

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    Quick location of lesser-known airports

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    Improved navigation accuracy with interactive maps and trip planners

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    Responsive design on cockpit tablets and mobiles

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    Search and filter tools for faster and simpler location finding

Have some questions about our Product Discovery Services?

In 30 minutes, we’ll show you how we’d approach your case and give you a rough cost estimate

Our Approach

How we run Product Discovery projects

Every project is unique, but here’s how most of our engagements go

  • Step 1

    Preparation

    We align expectations, introduce you to your Client Happiness Manager, confirm the Discovery scope, and set up the collaboration process

  • Step 2

    Moodboard

    UI designer explores visual styles and references to create a custom visual direction that fits your product and users

  • Step 3

    UI design concept

    UI designer creates key layouts and screens to define the product’s structure, validating feasibility with the PM and BA

  • Step 4

    Technical analysis

    CTO, QA, and BA review design logic to ensure the concept is scalable, high-performing, and realistic, so you save any development trouble later

  • Step 5

    Interactive prototype

    UX/UI designer builds a clickable prototype that shows how the product will work. You can test it, share it, and collect feedback

  • Step 6

    Reestimation

    PM and UX/UI designer revisit scope, effort, and new design insights to update your budget and timeline for approval

  • Step 7

    Demo & handoff

    We present the Discovery results and deliver all materials – designs, flows, logic, and updated estimates – ready for development

Success Metrics

Our proven Product Discovery success criteria

Within product discovery services, we measure the success of Discovery across everything, from the quality of our research to how ready your project is for development

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Deliverable Standards

  • Market research report

    Trends, gaps, and competitor analysis

  • User-journey maps

    Visual breakdown of how users move through the product

  • Tech specifications

    Detailed feature list with technical constraints, reviewed by our CTO

  • Interactive prototypes

    Clickable Figma demos mirroring real UX logic

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AUDIT PROCEDURES

  • Internal review

    Senior PM, BA, and designer review every deliverable

  • Peer code review

    All dev-related outputs go through multi-person checks for quality

  • QA testing

    Flows, edge cases, and logic tested during Discovery

  • Full project audit

    Tech lead conducts final check of all deliverables before handoff

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SUCCESS METRICS

  • On-time delivery

    Every Discovery project delivered in 4–6 weeks

  • Client satisfaction maps

    98% of clients rate our Discovery phase services as excellent

  • Dev-ready handoff

    90% of Discovery projects move straight into development

  • Market validation

    Clients report 85% better product-market fit at launch

Our Tech Stack

We use proven toolset & artifacts for software product discovery services

We bring a tested framework that moves you from raw idea to a market-validated, development-ready prototype

Audience

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    Stakeholder and customer interviews

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    Empathy maps + protopersonas

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    Customer Journey Maps

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    Business Requirements Document

Value proposition

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    Lean Model Canvas

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    Hypothesis definition

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    Project Vision and Scope

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    AS-IS / TO-BE state description

Functionality mapping

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    Feature prioritization (MoSCoW, Kano Model)

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    User stories

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    User flow diagrams

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    Technical feasibility assessment

Prototyping

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    Low-fidelity wireframes (Figma, Miro)

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    High-fidelity clickable prototypes (Figma)

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    Interactive design systems

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    Usability testing sessions

Engagement Models

Our Product Discover solutions for various needs

Choose the Product Discovery services format that fits your project

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Express Discovery

Lowest investment

For tight budgets or deadlines, we focus on most critical tasks and ship a faster Discovery with clear risk justification, so you see all trade-offs.

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Extended Discovery

Mid-range cost for maximum insight

For complex products, we add extra research and validation, with in-depth analysis and recommendations before you move into development

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Phased Discovery

Pay per phase for full control over budget

For long-term projects, we split Discovery into smaller stages with intermediate results, so you can review, adjust, and commit to the next phase

Our Clients

Trusted by market leaders

Logistics industry leaders rely on us to shape and scale their digital products

Testimonials

Testimonials

Here’s real feedback from those who’ve worked with us
4.9is our Clutch average
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“They go above and beyond what the typical developer interaction would be.”
Anya Taggart
Anya Taggart
COO, Food Tech, LLC/ Balabing
“The quality of Stfalcon's work was more than perfect.”
Zaid Ibhais
Zaid Ibhais
CEO, Albus Qatar
“Stfalcon was a real partner, not just a contractor.”
Alisa Korn
Alisa Korn
Founder, Maemo UA
“Nova Poshta Shopping won an award as the best forwarding service for international online shopping.”
Artem Volkhonskyi
Artem Volkhonskyi
Head of Digital, Nova Poshta
“They produce excellent work, and we love the new Airfield Guide!”
Kodi Mhyre
Kodi Mhyre
Director of Marketing at Recreational Aviation Foundation
“They provided a better technological direction instead of our original plan.”
Paulius Maciulis
Paulius Mačiulis
CEO, Appointible
“Our experience has been overwhelmingly positive. They've consistently met expectations.”
Andrii Danylik
Andrii Danylik
CIO, Nova Post
“The communication and feedback has been outstanding.”
Tilda Loftin
Tilda Loftin
Cofounder & Head Coach, STRONGMom App
“We succeeded in booking management processes automation, which simplified our account managers' work to a great extent.”
Julia Blokh
Julia Blokh
Business Development Director, Master Host
“They delivered high-quality products rapidly and supported us throughout the entire project. We never had any problems with documentation.”
Viktor Nyberg
Viktor Nyberg
Sales Manager & Co-Founder, Developers Store
“Our number of visitors drastically increased right after we launched the redesigned site.”
Andrew Khvetkevich
Andrew Khvetkevich
CEO, NIC.UA LLC
“The developers are very professional and have a great attitude towards their work.”
Andrey Manulyenk
Andrey Manulyenk
CEO, Cookorama.Net

Want to see what we can deliver in the first 30 days?

Tell us about your project. We'll get back to you within 24 hours to schedule a call

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Get expert guidance

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Discover our approach

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Receive a rough estimat

Related Services

More ways we can help your product succeed

Discovery is just the start. From design to long-term development support, we’ve got the expertise to take your idea all the way to market

Frequently asked questions

  • How long does Discovery take?

    Most projects take 4–6 weeks depending on complexity. We can move faster with smaller scopes, or take a phased approach if you're building something large.
  • What exactly will I walk away with your discovery phase services for product development?

    You’ll get:
    • Clickable Figma prototype of the key flows
    • Customer journey maps and user personas
    • Prioritized MVP feature list with user stories
    • Development estimates and timeline
    • Architecture and tech stack recommendations
    • All raw and visualized documentation in a shareable format
    90% of clients go straight into development after Discovery, either with us or with full confidence in their own team.
  • We already have some wireframes or specs. Will this be useful?

    Definitely. We’ll review what you have, fill in the gaps, challenge weak assumptions, and get everything aligned technically and UX-wise. Many clients come to us mid-way through planning.
  • How much of my time will your product discovery services take?

    We handle the research, UX, and structuring. You provide business context, join interviews/workshops, and review key outputs. 1–2 hours per week from your side is usually enough.
  • What if we’re on a tight budget or timeline?

    We offer Express Discovery. This is a leaner format with faster delivery and focused outputs. It’s perfect for startups validating early ideas or teams who need a fast second opinion.
  • What happens after Discovery?

    You’ll get:
    • Continue development with your own team
    • Partner with us for full-cycle development
    • Use our deliverables to pitch investors or align internal teams
    90% of clients go straight into development after Discovery, either with us or with full confidence in their own team.
  • What if our idea evolves during the process?

    That’s expected. Discovery is designed to refine or even pivot your idea based on real data and user insights. We’ll help you make smart adjustments as we go – that’s part of the value.
  • Can we include our own team in the process?

    Of course. We often collaborate with in-house PMs, designers, or developers. You can stay as close to the process as you want, or let us take the lead.
  • Is this a one-time phase or something ongoing?

    It can be both. Some clients treat Discovery as a one-off to validate a product. Others bring us in every few quarters to plan new modules or review the product strategy as the business evolves.
  • What does it cost?

    Most Discovery phases fall in the $5,000–$10,000 range. That includes Business Analyst, Project Manager, Designer, QA, and CTO time. For larger or fast-track projects, we’ll scope it out clearly and transparently.
  • How is your Discovery different from what other companies offer?

    We don’t run Discovery as a formality. Ours is cross-functional (BA, PM, Designer, CTO), logistics-savvy (15+ years in the industry), and practical – every step is aimed at saving time and reducing waste in development.