Imagine the situation: for several months, all your team is hard at work developing a project. The product is cool, you release a trial version — and suddenly the client says that «it’s just not what he meant». Or, he is totally satisfied with the functional, you shake hands, and in a couple of months, you occasionally come across the comment in which your ex-client complains: he invested excessive amounts of money in cooperation with you, and now the product doesn’t bring him any slightest profit. Obviously, it damages the image of the company.
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