11 Proven Ways to Promote Your Application

Stfalcon Wins a Clutch Global Award

After the development of your app, it is time to promote it. You can create an AdMob campaign and use Google Ads to reach potential customers. You can also use social media platforms, influencer marketing, and email campaigns to build awareness for your app. Additionally, you can utilize App Store Optimization (ASO) to increase your app’s visibility in the app store. For more detailed information and proven methods, read the blog post below.

Create Website

Before creating your website, think about what you want to achieve with it. Do you want to generate leads, educate users about your app, or simply provide a platform for users to download it? Your goals will guide the design and content of your website.

  • Choose a domain name and hosting platform: Pick a domain name that is relevant to your app and easy to remember. You can then choose a hosting platform, such as WordPress, Wix, or Shopify, to host your website, or make it from scratch.
  • Design your website: Decide on the look and feel of your website. Choose colors, fonts, and images that reflect your brand and app. The website must be easy to navigate and provide a flawless user experience.
  • Create compelling content: Your website should provide information about your app, including its features, benefits, and how it can solve the problems of your target audience. Use clear and concise language, and consider using videos and screenshots to demonstrate your app's functionality.
  • Integrate call-to-actions: Encourage visitors to download your app by including call-to-actions throughout your website. Make it easy for visitors to find the links to download your app on the App Store and Google Play.
  • Optimize for search engines: Optimize your website for search engines by including relevant keywords, meta descriptions, and alt tags. This will help your website rank higher in search engine results and make it easier for users to find it.
  • Test and refine: Test your website to make sure it is functioning correctly and provides a good user experience. Continuously refine your website based on user feedback and data analytics to improve its performance and achieve your goals.


Client Manager

Increase the Potential of Your Website

To increase the potential of your website for promoting an app, you can:

  • Make the app a prominent part of your website: Include a clear and prominent call-to-action (CTA) button that leads visitors directly to the app store to download the app.
  • Highlight the benefits of the app: Explain the unique features and benefits of the app and how it can improve the user's experience. Use graphics, videos, and testimonials to illustrate the value of the app.
  • Use social proof: Share the number of downloads, positive reviews, and ratings the app has received to build trust and credibility with your audience.
  • Offer exclusive content or promotions through the app: Provide a reason for visitors to download the app by offering exclusive content or advertisements that are only available through the app.
  • Optimize for mobile: Ensure that your website is mobile-friendly and optimized for desktop and mobile devices, as most people download and use smartphone apps.
  • Integrate with your marketing strategy: Integrate your app promotion into your overall marketing strategy and cross-promote it through other channels, such as email marketing, social media, and paid advertising.
  • Continuously update and improve the app: Keep your app up-to-date and add new features and improvements to ensure it remains relevant and valuable to users.

You can increase the potential of your website for promoting an app and driving more downloads and engagement.

Well-designed App Landing Page

A well-designed app landing page can help you effectively promote your application and increase its chances of success. Here are some key elements that a good app landing page should have:

  1. Clear and concise headline: A headline that accurately communicates your app's key benefits is essential. It will grab attention and make visitors want to learn more.
  2. High-quality graphics: A visually appealing and professional-looking landing page can help build trust and credibility with your target audience. This can include screenshots of your app, as well as graphics that highlight key features and functionality.
  3. Features and benefits: Communicating the features and benefits of your app is critical. Make sure to highlight the unique selling points of your app, and explain why it is better than similar apps on the market.
  4. User testimonials: Including user testimonials on your landing page can help build trust and credibility with potential customers. They provide real-world evidence of the value of your app and help to build a more compelling case for why someone should download and use it.
  5. Call to action: Make sure to include a clear and prominent call to action on your landing page, such as a "Download now" button, that encourages visitors to take the next step and download your app.
  6. Mobile-friendly design: With an increasing number of people using their smartphones to browse the web, it's essential to make your app landing page optimized for mobile devices.
  7. Contact information: Including a contact form or email address on your landing page can provide a way for potential customers to reach out and ask questions or provide feedback.

The key to creating a successful app landing page is to make it easy for visitors to understand the value of your app quickly, and to make it simple for them to take action and download it.

Start a Blog

Starting a blog for promoting your app can be an effective way to reach your target audience and achieve your marketing goals. A blog can help you establish a solid online presence and build brand awareness for your app. By regularly publishing high-quality content, you can reach a wider audience and create a positive image for your app. Blogging can increase your app's visibility in search engine results, making it easier for potential users to find your app. By incorporating relevant keywords and phrases into your blog posts, you can improve your search engine optimization (SEO) and drive more traffic to your app.

By sharing valuable insights, tutorials, and other information related to your app, you can establish yourself as a professional in your industry. This can help build trust with potential users and increase the likelihood that they will download and use your app.

A blog can also serve as a platform for customer engagement. You can use it to answer customer questions, address customer concerns, and provide updates on new features and improvements to your app.

By creating valuable, relevant content for your audience, you can attract new users, engage with existing users, and promote your app in a subtle, yet effective way.

Create a Promo Video

Creating a promo video for promoting an app can be a powerful way to showcase its features, benefits, and overall user experience. Determine who your ideal user is, what their needs and interests are, and what they are looking for in an app. You should make a list of the most important features of your app, highlight how they can benefit the user, and create video product demos.

Write a script that clearly and concisely explains the key features and benefits of your app. The script should also grab the attention of your target audience and engage them. You can think about how you can visually represent the key features of your app. This could include screenshots, animations, or even live footage of people using the app.

Decide on the overall style for your video, such as a clean and minimalistic approach, or a more energetic and fun style.

Depending on your budget, you can either record footage yourself or hire a professional videographer. You can also use stock footage or animations to supplement your footage. Use video editing software to bring your visual elements and script together into a cohesive and engaging video. Also, add music and sound effects: A background music track can set the mood for your video and make it more engaging. Finally, publish your video on platforms such as YouTube, Vimeo, or directly on your app's website, and promote it on your social media channels and through other marketing channels.

How to Promote an App on Social Media

How to promote your app on social media is a good question, knowing a cost-effective and targeted way to reach your desired audience will give you results. It's important to identify your target audience. This will help you tailor your social media strategy to reach them more effectively. Conduct market research and analyze your app's existing user base to identify the demographics, interests, and behavior patterns of your ideal users.

  1. Identify your target audience: Who are the people who would be most interested in your app? What are their interests, demographics, and social media habits?
  2. Choose the right platforms: Choose the social media where your target audience is most active.
  3. Create a social media presence: Set up profiles for your app on the social media platforms you've chosen, and make sure your profiles accurately reflect your brand and the app's features and benefits.
  4. Share engaging content: Share interesting and relevant content that showcases your app's features and benefits. This can include screenshots, demo videos, user testimonials, and more.
  5. Leverage influencer marketing: Partner with influencers in your industry who have a large following on social media. They can help promote your app to their followers and give your app credibility.
  6. Run social media ads: You can also use social media advertising to reach a wider audience. Platforms such as Facebook, Instagram, and Twitter allow you to target specific demographics and interests.
  7. Interact with your audience: Respond to comments, and actively interact with your followers. This can help build a community around your app and foster brand loyalty.
  8. Track your results: Use analytics tools to track the results of your social media promotions. You will identify what's working and what's not, so you can manage your strategies properly.

Remember, promoting your app on social media is a long-term strategy, and results may not be immediate. Be patient, persistent, and creative, and you'll eventually see the results you're looking for.

Choose Influencer

You need to choose an influencer who is relevant to your target audience and has a strong following in your niche. Look at the influencer's content to see if it aligns with your brand values and message. If the influencer's content is not in line with your brand, it may not be the best fit for your promotion. If you have a fitness app, for example, you might look for influencers who are fitness enthusiasts or trainers. Influencers must have high levels of engagement with their followers, as measured by likes, comments, video views, and shares. An influencer with a large number of followers but low engagement may not be as effective as one with a smaller following but high engagement. A genuine and authentic influencer can help build trust with your target audience and increase the chances of them downloading your app.

Determine your budget for the promotion and look for influencers who fit within your budget. Keep in mind that more popular influencers may be more expensive, but they may also have a larger and more engaged following.

Ensure you have a way to track and measure the success of the influencer campaign. This can help you make informed decisions about future influencer partnerships and optimize your marketing strategy.

App Store Optimization

App Store Optimization (ASO) is the approach of optimizing apps to rank higher in an app store's search. You may wonder how does app store optimization work. The higher the rank, the more visible the app is to potential users, leading to more downloads and, ideally, more revenue for the app's developer. ASO involves optimizing several elements of an app's listing, such as the app title, description, keywords, and reviews. It also includes techniques for increasing the visibility of the app, such as improving the app's rating and encouraging users to leave positive reviews. The goal of ASO is to make an app as appealing as possible to both the app store algorithms and potential users.

Here are some key elements of ASO:

  • App title: The app title should be clear, concise, and contain relevant keywords. It's important to choose a title that accurately describes your app and includes keywords that users are searching for.
  • App description: The app description should provide an overview of your app's features and benefits. It's important to include relevant keywords in the description to improve your app's visibility in search results.
  • App icon: The app icon should be eye-catching and memorable. It should also accurately represent your app and stand out from other app icons.
  • Screenshots and videos: Screenshots and videos are a great way to showcase your app's features and benefits. Make sure they're high-quality and provide a clear understanding of what your app does.
  • App ratings and reviews: App ratings and reviews are important for social proof and can influence a user's decision to download your app. Encourage users to leave reviews and respond to any negative reviews professionally and helpfully.
  • App localization: Localizing your app for different languages and regions can improve its visibility and appeal to a wider audience.
  • App updates: Regularly updating your app with new features and bug fixes can improve its ranking and appeal to users.

App Store Optimization is an important aspect of mobile app marketing that can help improve your app's visibility, ranking, and downloads. By optimizing your app's title, description, icon, screenshots, videos, ratings, and reviews, you can increase your chances of being discovered by potential users and drive more downloads for your app.

Keep Linking to your App in your Email Signature

A signature in your email that links to your app can help you effectively promote your app. Your email signature should be clean, simple, and easy to read. Don't make it too long or cluttered with too much information. You should create a tagline that accurately represents your app and encourages people to check it out. Encourage people to download or visit your app by including a clear and compelling call to action in your signature.

Make it easy for users to find and download your app by including a clickable link to your app's website or download page in your signature. Also, use eye-catching graphics or logos to make your signature more appealing and memorable.

But that's not all, you have to regularly test and refine your email signature to ensure it's achieving the results you want.

Launch on Product Hunt

You can promote your app on Product Hunt, you will need to have an account. You can sign up for free. Then choose a date and time that's convenient for you to launch your app. You can also check the Product Hunt calendar to see what other launches are happening on the same day. Make sure you have a clear and concise description of your app, a logo, and screenshots. You should also prepare a demo video or a gif that showcases your app.

Let your friends, family, and followers know that you're launching your app on Product Hunt. You can also contact Product Hunt users who have shown an interest in similar apps and ask for their support.

And on the day of the launch, ensure you're available to answer any questions that the Product Hunt community might have. Engage with the users who are upvoting and commenting on your app. After your launch, keep the conversation going by engaging with your users and updating them on any new developments. This will help you maintain the momentum you gained from your launch and grow your user base.

Industry Forums and Podcasts

Promoting an app through industry forums and podcasts can be a great way to reach your target audience and get your app in front of potential users.

  • Research industry forums: Look for forums that are relevant to your app and have a large number of active users. You can search for forums using keywords related to your app or industry.
  • Participate in forums: Before promoting your app, make sure to participate in the forums by commenting on other users' posts and adding value to the community. This will help establish your credibility and build a network of contacts.
  • Share your app: When the time is right, you can share your app in the forums by creating a new post or commenting on an existing post and providing a link to your app. Be sure to include a brief description of what your app does and why it's relevant to the forum community.
  • Leverage podcasts: Find podcasts that cover topics related to your app and reach out to the hosts to see if they would be interested in featuring your app on their show. You can also consider sponsoring a podcast episode or creating your podcast to promote your app.
  • Offer incentives: Consider offering exclusive promotions or discounts to users who hear about your app through industry forums or podcasts. This can be a great way to drive downloads and encourage users to spread the word about your app.

Be respectful and professional when promoting your app in industry forums and podcasts. The goal is to build relationships and engage with your target audience, not to spam them with pitches for your app.


There are several ways to promote your app besides creating your website or landing page. Here are a few of them:

  • Leverage Social Media: Use Twitter, Facebook, Instagram, and other social media platforms to reach a wider audience.
  • Choose Influencers: Find influencers in your target audience and ask them to promote your app on their channels.
  • Make a Video Product Demos: Create a demo video that explains how your app works.
  • Optimize Your App Store Page: Make sure your app store page is well-crafted and optimized for SEO.
  • Get Reviews and Testimonials: Reach out to users and ask for reviews and testimonials.

It is crucial to have a clear target audience and marketing strategy in place before you start promoting your app and to continually test and refine your approach over time.

Occasionally, your app can be as needed as essential so you don't do anything to promote it. You only have to develop a very-demand product like our Air Alert app, created in 2 days with the support of the Ministry of Digital Transformation, and now used by 11 million Ukrainians.

Read the full case study

At Stfalcon, we can help you to develop an app that will work flawlessly both on iOS and Android with support after the launch. Just contact us, and we will provide you with a free consultation.

Explore proven techniques to boost your app's visibility in crowded app stores, capture the attention of your target audience, and entice them to download and engage with your application.

Don't miss the opportunity to become competitive in the world of mobile applications. Download Stfalcon's whitepaper "How to Get Your First Client" today and embark on your journey to effectively promote your app and secure those coveted downloads. Your app's success story begins here.