In a recent article, we’ve mentioned that more and more users prefer searching for goods directly through the Amazon instead of googling. Large e-commerce companies are changing our attitude to online purchasing and, as a result, to website development. Successful e-commerce companies actively implement innovative technologies in their work — chatbots, voice search, and other AI solutions. Let’s discover benefits of Artificial Intelligence implementation for website development.
According to Gartner, all largest e-commerce companies will use voice and even visual product search by 2021. Moreover, implementing Artificial Intelligence solutions into website development will allow e-commerce companies understand their consumer’s desires better and offer goods, that fit particular customer’s needs. Futurologists predict that properly implemented AI solutions will bring 30% revenue increase to marketplaces by 2020.
Why Implement Artificial Intelligence in Website Development
1. Make Search Even Faster
Customers are eager to get information faster and in the easiest way. Voice search is already a popular searching option among youths, soon this technology will be more in demand. Whether it’s Siri, Cortana or new voice search solution, based on Deep Learning, virtual shopping assistants should take its advantages. Voice search option is an important part of e-commerce website development now.
2.Make Interaction Even Better
Chatbots made the communication process more natural. Based on Artificial Intelligence, they soon will learn how to recognize human emotions. More and more online buyers will find it easier to interact with a website via a Chatbot. This option will remove all communication barriers and make shopping process even more easy and pleasant.
By implementing AI, interaction via Chatbots will be similar to a conversation with a real shopping consultant, who sees a reaction to this or that good, its features, quality, and price. The Future Today Institute predicts, that the chatbots market share will be close to $3.5 billion by the 2021 year. If you want to stay in trend, consider implementing chatbot while developing a website, especially for e-commerce.
3. Indeed Relevant Customer Experience
Using AI solutions you can adapt your website better to the user’s needs. Real-time learning technology evaluates customers mood and understands their preferences. According to the information received, this technology allows to dynamically modify website per each customer, even including search through the website. In addition, there is a wide range of possibilities:
- Display on-the-fly goods recommendations;
- Alter prices at optimal times;
- Display personalized ads;
- Serve tailored video content to stimulate sales.
4. Personalized Store Experience
By making online purchases from home, customer can be in charge of a new web experience. With increasing number of online purchasing, user engagement will go to a completely new level. With AI solutions implementing, the online store experience becomes more and more personalized.
The goal now is not only to make navigation through the website intuitively clear but to provide the customer with perfect shopping environment. Where a person can easily get what he/she wants, when he/she wants it and feel like everything in the store were created particularly for this person.
5. Even more effective marketing
Machine learning, as a part of Artificial Intelligence and Big Data analysis, opens great opportunities for e-commerce marketers. Technologies allow doing marketing predictions, based on customer behaviour. For example:
- What kind of good customers will buy next;
- What types of products annoy customers;
- Preferred device and channel on getting to your website;
- Price threshold that is suitable for the user;
- When the customer is more likely to buy particular good etc.
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