Major Event Industry Trends for 2024
The event industry sphere is rapidly reshaping that’s why being a part of the events industry nowadays, you should be flexible, dynamic and ready to meet the attendees’ needs and requirements. We have already written why you need a CRM for your event, but today we’ll look at the event organization from another angle.
While it's crucial for event organizers to stay informed about industry trends, the most exceptional event planners consistently innovate, finding novel ways to leverage the available technology to enhance their events. Let's explore how companies are already capitalizing on the latest trends to bolster their event management businesses and consider how these trends might influence the future of event technology.
First of all, those who are in the industry should remember — digitizing and social media have become the key aspects, which reinforce the value of engagement, discussion, and networking. In the recent decade, the screen time during the day has increased more than twice, so digital revolution has provided us with multiple opportunities and solutions to market, arrange, plan and manage the events as well as engage the audience we need.
Live Events and Face-to-Face Meetings
The costs associated with global business travel and events are anticipated to continue their upward trajectory throughout the remainder of 2023 and into 2024. However, this increase is projected to be at a more moderate pace compared to the notably sharp rises observed in 2022. These insights are derived from the 2024 Global Business Travel Forecast, published by CWT, a specialist in business travel and meetings, and the Global Business Travel Association (GBTA), the world's largest trade organization for business travel. Brands have already realized the advantage of events as a marketing channel and eager to invest to drive extra business value to their companies. Besides, in the modern world, face-to-face time is already a more precious thing, worth investments.
Demand Outperforming Supply
For the present moment, the events that require accommodation outpace the hotels able to provide such facilities. That’s why proper booking and management features should be an obligatory part of event management tools you use and develop.
Since 2016 the millennials constitute the major part of the labor force and they are consequently the largest proportion of event attendees. The characteristic feature of this generation is the anticipation of a more personalized approach and the wish to control the situation.
That’s why when creating or using event management apps or solutions, you should pay attention to the attendee data collection features making the occasion even more sophisticated than ever before and create the tools of engagement, which will really get under your guests’ skin.
The preeminent example of a personalized approach to the event arrangement is the C2 event in Montréal, 2018. 11 different options were offered to the visitors to spent every hour in the course of the 3 days it lasted. That’s the personalization in action and the high bar set, but following the main event industry trends, you should aim to reach it as well.
Give the agenda to attendees, allow them crafting the event according to their particular needs and gain the audience you need without any effort.
To provide the visitors with the experience, which resonates at the individual as well as at the collective level, you may consider the following activities.
A silent conference — the meeting in headphones, allowing multiple speakers to make presentations in the same space, while the guests can switch from one presenter to another.
Live polling — the feedback is gathered here and now and the agenda can even be crowdsourced as it reveals.
Modern venue and event management software contains perfect guest management technologies, taking advantage of it you can craft a truly personalized experience for the visitors, especially the VIPs.