How to Create a Customer Portal for a Website

In today's digital age, smooth communication and effective client relationship management are essential. This is where customer portals come in, serving as a crucial link between businesses and their clients. But why is it so important for modern businesses? How to make a custom portal?

You could combine Google Sheets, Notion, Trello, Asana, and a live chat app. However, this approach is time-consuming and frustrating. These apps aren't designed to work seamlessly together, leading to constant tab switching. You could use project management tools that offer a customer feature. But these often lack the user interface, client communication, and interactivity. It usually provides limited, view-only options.

So, what's the best solution?

Before we dive into how to build a customer portal, we’ll cover the basics in this blog post.

What is a Customer Portal?

A customer portal, also known as a client (web) portal, is an online platform that gives your clients a secure place to interact with your services. It's like having a personal digital assistant for each client.

For example, an IT service provider can create a solution where users follow service requests. They can check updates, and find support easily.

Customer platforms come with features like secure file uploads, messaging, group chats, custom branding, task management, calendars, and more. These features simplify processes and strengthen the relationship between you and your clients.

Plus, these solutions can connect easily with website builders like WordPress, Webflow, Squarespace, or Wix.

Why a Customer Portal is Important for Your Customers

Many companies use different tools to work with users. Like messaging platforms, invoicing software, customer service apps, task managers, and reporting dashboards.

This approach can make you look unprofessional and disorganized. Plus, users don’t like using multiple tools.

But you can still use these tools. The best website with client portal lets you be “messy” on the backend while appearing super organized to your clients.

With a customer online platform, you can manage all your client relationships easily. It will ensure documents are signed and invoices are paid on time. Users get a clean dashboard to respond to tasks and see project updates.

A website with customer portal helps keep both you and your clients organized. It provides an excellent user experience that many service-based businesses don’t offer.

In short, you should consider creating a platform because:

  • It brings all your tools into one place.
  • It gives clients visibility on projects.
  • It shows you care about your user’s experience.
  • It helps you manage all client tasks and payments in one place.

Now that we know why user web platforms are important, let’s discuss what a customer portal should include.



Client Manager

What Should a Customer Portal Include?

There are several ways to create a solution for users, but it's crucial to know what your platform needs. Here are some key features:

  • Integration with Existing Tools: Ensure your portal can connect with the tools you already use.
  • Multiple Billing Options: Offer various billing methods like invoices, subscriptions, credit, and ACH.
  • File Uploads: Allow users to upload documents securely.
  • Messaging: Enable easy communication with clients.
  • Helpdesk/FAQ/Knowledge Base: Provide support resources for users.
  • Separate Client and Business: Keep your platform distinct from your clients' side for better organization.

Your portal for customers should be customizable and flexible to meet the needs of different clients. Avoid "one size fits all" solutions.

Many client platforms force you to use their features, which can be a hassle for small businesses. It's important to have a portal that integrates with your existing apps and tools. Flexibility is key to providing a great customer experience and making your business stand out.

This portal can be integrated with any website you have, whether it's on WordPress, Webflow, Wix, Squarespace, Shopify, or a custom site.

Key Features Every Customer Portal Needs

When creating your online customer portals, certain features are essential for client-business interactions. Here's what to include:

  • White Labeling. Customize the platform to match your brand, making it feel like a true part of your business.
  • Secure File Uploads. Provide a safe space for clients to share and store sensitive documents with top-notch security.
  • Easy Communication: Include messaging and group chats for instant and effective client communication.
  • Integrations. Connect with popular tools like WordPress, Google Workspace, and Adobe Sign for seamless interoperability.
  • Task Management. Add tools for assigning and tracking tasks, turning the portal into a productivity hub.
  • File Approvals. Allow clients to review and approve documents, making your workflow more efficient.
  • Calendar Scheduling. Incorporate calendars to manage deadlines and events, keeping everyone on track.
  • Notifications. Use real-time notifications to ensure no updates are missed.

A well-designed customer portal is essential. It improves client interactions and simplifies operations. Smooth communication and integration with existing tools ensure everything runs well. Task management and real-time notifications boost productivity. This will meet the needs of both clients and the company.

Advantages of Having a Customer Portal

A portal combines all client and business activities, from sharing documents to communication. It ensures top-notch security, protecting sensitive data and client information. It is for each client and builds trust. A well-designed customer platform enhances your brand.

  1. Centralized Hub. Consolidates all client and business activities, from document sharing to communication, making access to essential information and services easy.
  2. Enhanced Security. Ensures top-notch security for file sharing, and safeguarding sensitive data and client information.
  3. Personalized Client Experience. Tailors the portal experience for each client, fostering trust and improving satisfaction.
  4. Brand Identity Boost: Reinforces and elevates your brand's presence with a well-designed platform.
  5. User-Friendly for All. Easy to use with no need for technical expertise. Many portal providers offer 24/7 support, making management and navigation simple.
  6. Increased Efficiency. Streamlines processes and reduces manual tasks, saving time and effort.
  7. Better Communication. Facilitates clear and organized communication between you and your clients.
  8. Seamless Integration. Connects with your existing tools and systems for smooth operation.
  9. Task Management: Helps assign and track tasks efficiently, ensuring nothing falls through the cracks.
  10. Real-Time Notifications. Keeps everyone updated with real-time alerts and notifications.

Customer platforms integrate with your existing tools and systems, ensuring smooth operation. They also help assign and track tasks, and real-time notifications.

How to Create a Client Portal: 6 Steps

Here are six simple steps to building a client portal.

Identify goals and purpose

Your web customer portal should fit the specific needs of your business and clients.

Let's take a law firm as an example. They might create a platform where clients can share legal documents, schedule private meetings, and have secure chats. This makes sure it meets the unique needs of legal clients, such as privacy and easy access to case information.

In healthcare, a hospital's platform might let patients see medical records, book appointments, and get test results. It is all to boost patient involvement and access to health info.

For an accounting company, the portal could help clients handle money tasks, track taxes, and schedule meetings. The aim is to make money management and communication simpler, making the client experience better.

Determine Tech Stack

Before you start your journey, understand the tools you already use for your business.

For instance, you might rely on Airtable for task management, DocuSign for contracts, and Stripe for payments. Make a list of all your tools and what you use them for. Here's an example from my freelance marketing business:

  • Airtable for a content calendar
  • Slack & Copilot Messaging for communication
  • Ahrefs and Looker Studio for SEO reporting
  • Stripe for invoicing and payments
  • Calendly for scheduling
  • Typeform for client questionnaires
  • Loom for client demos

It's a lot to manage, but it used to be even more complicated. Now, I've simplified things by integrating some tools into my new no-code client portal.

Next, find a web client portal that fits your existing tech stack.

Hire a team or choose a portal builder

Developing a client portal is a big job that needs careful planning. When building a platform, picking the right no-code builder is super important. These tools make it easy to create a customized platform, even if you're not a coding expert. They simplify the process, so you can make a strong and personalized customer portal without needing lots of coding skills.

Choosing to hire a team to create your customer platform comes with many benefits. With a dedicated team, you get access to experts who can tailor the development to fit your business perfectly. You have more freedom to customize the portal to match your brand and needs. Plus, you can adjust resources as needed and get ongoing support even after the portal is up and running. While it might cost more upfront, the expertise, customization, flexibility, and ongoing support make hiring a team a smart investment for your business.

Customize Your Portal

Customizing your client portal is crucial for making it fit your needs and reflect your brand. This means adjusting things like colors, logos, and layout to match your company's style. It also involves tailoring the user experience to meet your client's needs, like highlighting important features and setting up workflows. The aim is to make your site useful, visually appealing, and engaging so your clients enjoy using it.

Integrate Your Apps and Payment Methods

Integrating your apps and payment methods into your customer portal is essential for seamless operations and enhanced convenience. By integrating your apps you ensure all your tools work together smoothly, streamlining your workflow.

Additionally, incorporating various payment methods allows your clients to choose the most convenient option for them, whether it's credit card payments, bank transfers, or digital wallets. This flexibility not only improves the payment experience but also increases the likelihood of timely payments and overall customer satisfaction.

By integrating apps and payment methods into your customer portal, you create a unified platform that simplifies processes. It boosts efficiency and enhances the overall user experience for both you and your clients.

Connect your customer portal with your website

To maximize the effectiveness of your customer portal, it's crucial to integrate it seamlessly with your existing website. Regardless of the platform you use, such as WordPress, Squarespace, Wix, Webflow, or others. This integration ensures a smooth transition for your customers between your website and the portal, enhancing their overall experience.

Furthermore, setting up a custom domain for your portal reinforces your brand identity and creates a professional and cohesive online presence for your business and its clients.


Searching for the right customer portal is hard. It can feel like navigating a maze when many options limit your choice of tools and integration possibilities. It's challenging to find a platform that seamlessly integrates with your existing software.

If you're seeking a custom client portal solution that effortlessly integrates with any website or want to develop your own we've got you covered. Contact us, and we'll help you create the perfect portal for your needs, making your customer interactions smoother than ever before.

Now that you know how to create a website with customer portal let’s dive into the FAQ section.

FAQs about how to Create a Customer Portal

What Are Customer Portals?

A customer portal is like a special hub just for your customers. They can do lots of things there, like check their account, pay bills, track orders, and ask questions. It makes things easy and convenient for them, which leads to a better customer experience. Plus, it gives you insights into what your customers need and want.

How long does it take to create a customer portal?

Developing client portal app typically takes about 267 hours. However, the exact time can vary - it might take fewer or more hours depending on how complex your app is. If you need custom designs, special features, or complex logic, it could take longer.

How much does it cost to develop a customer portal?

Building a customer app costs around $37,500. But it could be as low as $20,000 or as high as $50,000, depending on what you need. A basic version with fewer features (called a minimum viable product, or MVP) will be cheaper.