Ecolines Doubles Ticket Bookings After Mobile App Overhaul
Challenge
Build a bus ticket booking app that turns more visitors into
paying customers
Solution
Intuitive bus ticket booking app
We developed an easy-to-use bus ticket booking app with simplified user flows, convenient features, and effortless navigation. The app that once frustrated users with glitches is now a reliable tool that streamlines ticket purchasing and drives more conversions.
Process
How we built a mobile app for Europe’s leading coach operator
Ecolines provided a detailed overview of the app’s main issues and how they wanted them solved, but we had to thoroughly explore the app ourselves and figure out what we were working with.
We started with a UI/UX audit
We broke the app’s interface and user flows into smaller parts to understand how the system worked. Then we created a Functional Map — a visual overview of each component and the functions they perform.
It helped us clarify key flows and pinpoint areas for navigation improvement. Next, we user-tested the app to uncover pain points and identify opportunities to refine the design for a more intuitive user experience.
After identifying key usability issues, we collaborated with the client on a new design concept. Our design team also analyzed the Ecolines website to ensure brand consistency. Once the concept was approved, we began developing UI/UX.
We moved to Flutter to improve the booking experience
Originally, the app was built with the Ionic framework, but users often faced glitches and inconsistent UI behavior. For example, screens could randomly pop up and disappear the same way. It hurt conversions and user satisfaction, especially when searching for tickets, managing bookings, and processing payments.
To create a smoother and more reliable experience, we decided to move the app to Flutter. Flutter gave us a modern and consistent user interface across Android and iOS, and much better control over animations and transitions — all critical for a seamless booking journey.
To accelerate the process, we ran design and development in parallel, ensuring a quicker turnaround without sacrificing quality.
We audited the backend and created documentation for APIs
Since the backend was entirely handled by the client, we couldn’t jump in and change things on our own. So, we took a different route. We focused on designing the UI logic that would work with what was already in place. We reviewed the backend architecture, listed the endpoints, and mapped how data flows between the frontend and backend. Then, we created clear documentation for each API.
We support and improve the app
We overhauled the application in 12 months and now our team supports the product by adding new features and fixing bugs. For example, we introduced the nationality field for international routes and implemented push notifications.
Result
An automated system that cuts shift scheduling time to minutes instead of hours
After the app overhaul, Ecolines saw remarkable improvements across the board. The newly launched bus ticket booking application addressed performance issues and enhanced user experience. With smoother navigation, faster performance, and intuitive flows, Ecolines regained customer trust and strengthened its competitive edge.
- A reliable app with improved performance, free of crashes and payment issues.
- Simplified and intuitive user flows with easy navigation.
- Transition to Flutter for better UI control, animations, and smoother performance.
- 100% increase in conversions due to a faster and more convenient booking process.
Want more conversions and happier users?
We helped Ecolines double ticket bookings, and we can do the same for your app. Let’s join forces to revamp your application and improve your business.
Cast:
NataliaAccount Manager
- Vitalii
iOS Developer
- Vadym
Design Team Lead
- Oleksandr
СТО
- Viktoriya
Project Manager
- Anton
QA
- Yevhen
Flutter Developer
Tomass Uzans
Head of E-commerce at Ecolines