The era of social media networks seemed to set in about 15 years ago and by now the leaders have already been defined. Many of the developers consider the idea to launch an app which is able to gain popularity in just several months forlorn. However, it is not so, proven by TikTok. Once it hit mainstream it knew no restraint. Wonderstruck with the app’s success we’d like to look a bit closer at the secret of its popularity and figure out how a similar application can be crafted.