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Design Research

Design Research

Technologies do not stand still and the development processes move with them too. Earlier the companies commonly used «Waterfall» model, but at present, the priority is mostly given to «Scrum» placement. Evolution also takes place in the sphere of IT services provision. Earlier the companies provided their clients with a software product of a good quality within the budget and that was all. Today IT companies intend to offer maximum benefit to the client and his business, providing him with professional expertise.

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Business Californian Way, or What We Can Learn from Silicon Valley Startups

Сalifornia Golden Gate

Silicon Valley is a fruitful soil for new businesses. Yet at the same time, it is one of the most competitive environments in the whole wide world. What makes some startups burst and flourish and the other sink into oblivion? And how the owners of other businesses can benefit from their experience? We have selected several takeaways from recent successful Californian startups and share them with you.

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Queens of IT: Top 8 Female Startup Breakthroughs

Women in IT

With International Women’s Day around the corner, it is to the point to dwell on the topic of women’s role in the modern IT world. The theme is especially alluring taking into account a constantly growing percentage of the representatives of the fair sex in this traditionally male-preoccupied realm. But what does it cost to get a foot in the door trying to push ahead a female business in a man’s world?

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Houseparty App: the Story of Success

House Party App

Few people know that the Houseparty startup is a result of another project’s fail since its developers have been hiding the name of a company behind it for a long time. But the top managers found a way to correct their previous mistakes and reincarnate the project. How did this party planner app succeed among numerous video messenger apps and teen video chats?

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5 hot ideas for location-based apps

5 hot ideas for location-based apps

Foursquare was probably the first entertainment startup to introduce location-based services to the mass-market customer. Today, with Pokémon GO fueling a wave of augmented reality game app ideas, startups with a location-based touch got back into the spotlight. What location-based ideas can be used to enhance your app or fuel your startup? Let’s find out!

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Growth engines used by Snapchat, Zendesk and Uber

Growth engines used by Snapchat, Zendesk and Uber

If you’re familiar with lean methodology by Eric Ries, you know that there’re 3 major engines of growth: viral, sticky and paid. If you aren’t, we will remind you how they work. But what’s more important is that how do you actually use engines of growth? Today we will discuss how famous tech companies used viral, sticky and paid growth engines to make it to the top.

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6 tips for going viral with your startup

6 tips for going viral with your startup

If you upload your pet’s video on YouTube and it doesn’t go viral, well, it’s indeed no big deal. But lack of viral growth might be a disaster for your startup. We’ve already talked about turning startup idea into product and here we’ll explain how to make something go viral and give tips on engineering virality for your app, website or service. While it might seem that virality isn’t for everybody, you’d be surprised to learn that even serious and complex startup solutions can potentially go viral.

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