Generation Z seems to have already revolutionized much in the modern flow of life and the digital world in particular. Almost half of the active consumers belong to this age group nowadays and they are characterized as «view now, buy now customers».

Sport has always been an important part of people’s life, but nowadays it has much more influence in various spheres than ever before. Without any doubt, it’s still important for entertainment, keeping fit and staying healthy, but big sports events go far beyond this domain.

The modern world goes much busier than ever, a person now has dozens of daily tasks to manage and tens of goals to achieve either short- or long- term. The goals and tasks are in different planes: job, everyday life, health, beauty, fitness, nutrition. More than that, people are more ambitious nowadays and try to manage and balance all the spheres of life effectively struggling with self-discipline maintenance.

Charities have a vital mission worldwide. Modern society is increasingly turning its eyes to the nonprofit sector to cope with the burning problems of the society, environment and the world. People apply imagination to craft new products, services, and businesses that disrupt entire industries.

It’s no surprise that charity goes digital. Multiple charity startups marketplaces and crowdfunding platforms can be found on the world wide web space. The two key aspects which stand out at present for charities are possible funding models and effective software solutions.

As soon as you have made up your mind to launch a startup and found the groundbreaking idea for it, the next step should be to define the main business goals you set.

Unlike the companies which are already mature, early-stage startups often fail to have clear goals set.

This article is for those entrepreneurs, who seek some advice or inspiration in this issue. Hopefully, we’ll help you figure out a kind of a roadmap for your project.

The industry of mobility demonstrates now multiple up-and-coming startups and technologies emerging. Lots of them are related to the new Mobility as a Service concept. We have already analyzed the trend in one of our previous articles and revealed the huge potential this technology opens. This article is to provide our audience with the live examples of the startups, which top the industry today.

We often speak about new digital trends and technical innovations, but there are other trends worth mentioning. Interest in owning pets is one of them. The pet market is now expanding all over the world. It results in a larger amount of pet-owning households and more money spent in the sphere.

Mobility as a service is a new ground-breaking concept being shaped by the 3 main factors: alternative power transport, electric vehicles, and on-demand services. This social, techno and economic shift has put mobility at our fingertips disrupting new sectors and spheres.

Technologies do not stand still and the development processes move with them too. Earlier the companies commonly used «Waterfall» model, but at present, the priority is mostly given to «Scrum» placement. Evolution also takes place in the sphere of IT services provision. Earlier the companies provided their clients with a software product of a good quality within the budget and that was all. Today IT companies intend to offer maximum benefit to the client and his business, providing him with professional expertise.

Silicon Valley is a fruitful soil for new businesses. Yet at the same time, it is one of the most competitive environments in the whole wide world. What makes some startups burst and flourish and the other sink into oblivion? And how the owners of other businesses can benefit from their experience? We have selected several takeaways from recent successful Californian startups and share them with you.