Silicon Valley is a fruitful soil for new businesses. Yet at the same time, it is one of the most competitive environments in the whole wide world. What makes some startups burst and flourish and the other sink into oblivion? And how the owners of other businesses can benefit from their experience? We have selected several takeaways from recent successful Californian startups and share them with you.

With International Women’s Day around the corner, it is to the point to dwell on the topic of women’s role in the modern IT world. The theme is especially alluring taking into account a constantly growing percentage of the representatives of the fair sex in this traditionally male-preoccupied realm. But what does it cost to get a foot in the door trying to push ahead a female business in a man’s world?

Few people know that the Houseparty startup is a result of another project’s fail since its developers have been hiding the name of a company behind it for a long time. But the top managers found a way to correct their previous mistakes and reincarnate the project. How did this party planner app succeed among numerous video messenger apps and teen video chats?

Successful US startups attract millions of dollars investment annually. What is the secret of a successful startup and how to turn your idea into a profitable project? We have analyzed few US startups which have shown a rapid growth in 2017 and will definitely keep increasing in 2018, according to VC experts.

Every startup owner would like his creation to become big enough to be called a unicorn. However, few founders manage to reach this goal. How to create a popular mobile application that will become unicorn?

Mobile Messenger apps market grows extremely. The number of mobile phone messaging apps users in 2017 goes to 1.82 Billion worldwide, according to the forecast, this mark will rise to 2,48 Billion in 2021. Is there a place for your messaging startup and what functions should a messenger include to become popular in a highly competitive field?

Foursquare was probably the first entertainment startup to introduce location-based services to the mass-market customer. Today, with Pokémon GO fueling a wave of augmented reality game app ideas, startups with a location-based touch got back into the spotlight. What location-based ideas can be used to enhance your app or fuel your startup? Let’s find out!

If you’re familiar with lean methodology by Eric Ries, you know that there’re 3 major engines of growth: viral, sticky and paid. If you aren’t, we will remind you how they work. But what’s more important is that how do you actually use engines of growth? Today we will discuss how famous tech companies used viral, sticky and paid growth engines to make it to the top.

If you upload your pet’s video on YouTube and it doesn’t go viral, well, it’s indeed no big deal. But lack of viral growth might be a disaster for your startup. We’ve already talked about turning startup idea into product and here we’ll explain how to make something go viral and give tips on engineering virality for your app, website or service. While it might seem that virality isn’t for everybody, you’d be surprised to learn that even serious and complex startup solutions can potentially go viral.

Even though many founders dream of starting a tech startup as soon as possible, they’re also secretly scared of not taking into account some small detail that will ruin the whole gig. But overplanning is no good for an IT startup: you need to quickly move from idea to result to ride the wave. We’ve already talked about lean canvas that make planning both quick and effective as well as sprint methodology for checking any idea in 5 days (isn’t that awesome?) and here we’d like to introduce you to Getting Real success tips.