Famous services not only solve user problems but also do great at becoming an integral part of their lives — a habit. Modern people are used to asking Google for advice, checking complex notions in Wikipedia and making daily pictures for Instagram. How can a new startup utilize habit-forming principles to join the league of successful internet companies? Nir Eyal has developed a Hook model aimed at improving product habit-building capabilities.
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We continue our startup series and from this article you will learn about pivot and its types as well as how to recognize when it’s time to move on and make radical changes to your initial startup idea.
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9 in 10 startups never make it. In 42% of all cases the reason of failure is that users don’t need them since they aren’t offering any problem solving solutions. “Users simply don’t get it” is a childish excuse. You’ve got to take a serious yet flexible approach and build a problem solving startup, a single place to go for your target audience.
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Currently 2.6 billion people use smartphones and 77% of them keep their devices at hand 22 hours a day. That’s why on-demand economy solutions are the next logical step for startups. Earlier we have written about why it’s important to build MVP and in this article we provide examples of hot startups offering on-demand solutions and tell what to keep in mind when creating your own on-demand startup.
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